Form-based qualification
- Collects 3-5 static fields and stops
- Same script for every visitor
- VP of Sales gets “How can I help?”
- No context on who is asking
- Manual triage afterwards
Qualify
How does Cloop qualify B2B leads in real-time conversations?
Cloop talks to each visitor and works out how well they fit the customers you want, and how ready they are to buy. It learns their budget, their need, and their timing in the conversation, then sends the good ones straight to the right person on your team.
In one sentence
Cloop qualifies inbound in 2-4 minute AI conversations, adapting to role, scoring intent, and routing high-intent leads to the right sales owner.
Replaces forms · Adapts to company size and pain · Multi-language
The problem
How does AI qualification differ from form-based qualification?
A form collects three to five fixed fields and stops. Cloop holds a two to four minute conversation that adapts to what the visitor says. Before it asks anything, Cloop identifies the visiting company, so every question is already shaped by who is asking.
AI qualification with Cloop
- Holds a 2-4 minute adaptive conversation
- Adapts to role, company, and stated pain
- Knows the company before it asks a single question
- Every question framed by who is asking
- Routes directly to the right sales owner
The conversation
2-4
minutes per qualified lead
Long enough to capture real buying context, short enough to respect a buyer's time. Cloop qualifies leads in the time it takes a visitor to read two blog posts.
Real-time scoring How does Cloop handle
How does Cloop handle
visitors who are not a fit?
Cloop scores every conversation from 0 to 100 and routes by the result. A strong, ready-to-buy lead lands on your calendar. A curious visitor gets helpful content to read. Someone who is not a fit gets a polite answer and a link. Your team never spends time on the wrong people.
Industry fit
In the industries you sell to? The score goes up. Outside them? It drops down the list automatically.
Company size
Matches your revenue or headcount range? Score goes up. Too small or too big? Routed differently.
Conversation intent
Explicit buying signals (“we’re evaluating vendors now”) lift the score. Curiosity-only (“just researching”) keeps it lower.
Page journey
Pricing page visits, repeat visits, and return sessions add weight. Cloop tracks behavior before the chat starts.
Persona-specific playbooks
Can Cloop qualify in multiple languages?
Yes, Cloop qualifies natively in English, Finnish, and Swedish, and uses persona-specific playbooks in each. A VP of Sales, a Head of Marketing, and a CFO get three different conversation tracks, detected automatically from email domain, page journey, and question pattern.
Sales & RevOps
Direct, ROI-focused questions. “How many SDRs? What’s your current response time?”
Marketing
Focused on lead quality and where results actually come from. “How do you measure conversion today?”
Executive / C-level
Strategic questions about growth targets, cost-per-lead, and team structure. Shorter, higher-level.
Who uses this
See how specific teams use real-time qualification.
01
Sales teams
Your team only spends time on leads that are already qualified, with the full story in hand. No more starting every call from a cold opener.
02Product teams
Hear what customers actually say in real conversations. Objections, feature requests, and mentions of competitors all land where your product team can see them.
Other agents in the loop
Qualify is step two. Here's what feeds into it and what comes next.
Upstream
Identify, know who is on your site
Match every visitor against firmographic data and link signals, more than double what IP-only tools recognise.
Next agent
Book, close inside the chat
Show qualified leads real-time calendar and book inside the chat, 2-3× higher than email.
Downstream
Sync, write to your CRM
Every conversation lands as a full activity record in HubSpot, Salesforce, Pipedrive, or Dynamics.
Try it yourself
See how Cloop qualifies your leads.
Book a demo and we'll run a real qualification against the customers you actually want.