Show visitors content
that fits their needs.
Continue the message that brought someone to your site. Cloop Canvas combines content blocks into a page experience that reflects the campaign and available visitor context. Canvas is part of the paid Marketing Automation add-on.
Know which customers need your team today.
A sales-focused campaign leads to content about priorities and follow-up.
Illustrative product experience · example data
Make the landing page continue the conversation.
A buyer should not have to connect the dots between your campaign message and a generic page.
Match the campaign topic.
Use campaign context to choose a relevant message and content.
Build with reusable blocks.
Combine headings, explanations and calls to action into a coherent Canvas experience.
Make each variation useful.
Give each audience a clear example and an appropriate next step. Define a sensible general version too.
Start with a focused use case.
Choose the audience context.
Start with one campaign or a small number of clearly different visitor needs.
Create the content variations.
Write a specific promise, a useful explanation and a relevant next action for each variation.
Test the full journey.
Check the campaign link, the page content and the conversation together.
Your questions, answered.
Is Canvas the same as the chat widget?
No. Canvas is about the content shown on the page. The website agent handles the conversation with the visitor.
What should we personalise first?
Start with a message that already differs between campaigns. The headline, example and call to action should tell one consistent story.
Make the next step work too.
See how Cloop would work for your team.
Bring a real customer question or sales task. We’ll use it to make the conversation concrete.