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Changelog

What we've shipped.

Cloop ships continuously. Major releases, new integrations, and notable improvements are logged here. For the full development picture, follow Tapio on LinkedIn.

March 2026

Dynamics 365 integration, general availability

Integration

Native Dynamics 365 Sales integration with Dataverse Web API. Supports Account, Lead, Contact, and Opportunity records, Business Process Flows, Power Automate triggers, and Microsoft Teams notifications. Entra ID OAuth with full SSO and Conditional Access support.

February 2026

Improved AI conversation quality

Improvement

Upgraded AI pipeline with improved natural language understanding for Finnish and Nordic language buyers. Better handling of complex B2B qualification conversations, more accurate intent scoring, and more natural follow-up question generation.

January 2026

Company identification match rate improvements

Improvement

Company identification now combines IP lookup with stronger company enrichment and link identification, recognising more than double what IP-only tools can. Better coverage from national business registries, improved LinkedIn data, and more accurate industry classification.

December 2025

Pipedrive and Salesforce integrations

Integration

Native Pipedrive and Salesforce integrations, with bi-directional sync, smart routing, AI summaries, and meeting booking. HubSpot remains the flagship; Salesforce and Pipedrive add parity for teams on a different CRM.

November 2025

In-chat meeting booking

New

Qualified leads can now book meetings directly inside the Cloop conversation. Supports Google Calendar, Outlook, HubSpot Meetings, Cal.com, and Calendly. Smart routing by industry, company size, region, and existing account ownership.

October 2025

Automated follow-up sequences

New

5-touch automated follow-up across email, LinkedIn, and phone for leads that don't convert immediately. Personalized to conversation content, industry context, and pain points raised. Automatically pauses when the lead engages.