Partners practice law. Cloop handles everything before that.
Senior partners spend six hours a week qualifying inquiries instead of practicing law. Cloop reads the conversation, matches the right partner by practice and regulatory area, triages urgency, and delivers a briefing-ready meeting. Partners arrive to substance, not introductions.
In one sentence
Cloop screens inbound inquiries before they reach your partners. It qualifies, matches the right partner, and delivers briefing-ready meetings, so partners only see work that fits.
Practice-area routing · Urgency triage · Regulatory-aware
Every partner hour has a price. Most firms pay twice.
Partners bill hourly but absorb qualification cost, qualifying non-fits, triaging urgency by hand, doing the first 15 minutes of discovery that should happen before the meeting. The invoice shows billable work. The calendar shows a different story.
- 01
Partners bill in six-minute blocks
Senior partners run €300/hour and up. Time gets tracked to the tenth of an hour. Anything not billable is a cost the firm absorbs, usually without measuring it. That includes the work of figuring out who you are and whether you need a lawyer at all.
- 02
Wrong partner kills the engagement
A GDPR question lands with a contract-law partner. An M&A inquiry routes to the dispute team. A whistleblower call reaches a junior associate who bills €180/hour. Every misroute is wasted partner time and a client who feels passed around.
- 03
Partners shouldn't qualify inquiries
The skills that make a senior employment-law partner brilliant are not the skills of inquiry triage. Forcing them to do both means under-delivering on both: billing less, and qualifying less thoroughly than a dedicated process would.
per partner, per week, on qualification that isn't billable
Six hours × €300/hour × 50 working weeks = €90,000 per partner per year. For a 5-partner firm, that's €450,000 annually turning into "we're not a fit" calls. That's the cost of not automating qualification.
The right partner. The right brief. Every time.
Six shifts in how qualification works when the partner is the scarce resource. Each one protects billable hours while improving engagement fit.
- 01 Partner matching by practice area
A termination dispute routes to your employment-law partner. A shareholder agreement reaches corporate. A trademark filing reaches IPR. Cloop maps inquiries to your firm's partner coverage automatically, by practice area, region, and company type.
- 02 Urgency triage before the calendar opens
An immediate termination dispute needs an employment partner this week. An annual policy review can wait three weeks. Cloop distinguishes urgency from non-urgency in the conversation and calendars accordingly. Urgent capacity stays protected.
- 03 Scope qualification before the call
One-off advice, ongoing retainer, or complex project: each needs different partner time and a different price. Cloop qualifies scope at qualification so the partner knows what kind of engagement is on the table before the meeting starts. No more €5,000 retainer pitches to clients who wanted a 30-minute call.
- 04 Partner briefing before the meeting
When the meeting books, the partner opens the calendar and finds: company context, stated legal issue, urgency, regulatory area if relevant, budget signals, timeline, and whether the firm is already a retainer client. First-call discovery is done. Partner time starts producing value at minute one.
- 05 Regulatory routing without the hand-offs
A DORA inquiry routes to the fintech-regulatory partner. A NIS2 question reaches cybersecurity counsel. EU AI Act goes to tech regulation. GDPR to the data-protection lead. Whistleblower Directive to employment-and-compliance. No more "let me put you in touch with my colleague" calls.
- 06 Strategic intelligence on practice demand
Firm leadership sees which practices are most asked about, which areas are under-utilized, which compliance domains are pulling the most inquiries, which competing firms keep showing up. Practice-portfolio decisions stop being partner gut-feel.
Orchestrated for the law-firm qualification cycle.
Cloop orchestrates five specialized AI agents across the law-firm engagement journey, from first inquiry to signed retainer. Each agent activates at the right moment, protecting partner time and routing correctly.
- AGENT 01 Welcome agent
Recognizes the firm making the inquiry, picks up the practice-area signal from the conversation, greets with context.
- AGENT 02 Sales agent
Qualifies by practice. Employment law needs different questions than M&A or IPR. The agent matches depth and tone to the work.
- AGENT 03 Booking agent
Routes to the right partner by practice, industry, urgency, and regulatory area. Protects partner calendars from misrouted leads.
- AGENT 04 Customer Care agent
Recognizes existing retainer clients exploring other practices. A current employment client asking about IPR is a cross-practice signal worth catching.
- AGENT 05 Follow-up agent
Keeps warm prospects engaged across the typical 2 to 8 week consideration cycle. Pauses the second the prospect re-engages.
Partners handle the matter. Cloop handles everything before and after.
Four law-firm scenarios where Cloop fits.
These are illustrative scenarios, not specific customer cases. They represent the real patterns Cloop is built for in law-firm qualification.
- Employment law · urgency triage Termination dispute on Monday. Annual review in March. Same qualification.
A mid-cap shipping firm calls about an immediate termination dispute. A multinational manufacturer wants to schedule its annual employment-policy review. Both inquiries hit the same form. Without context, partners take the urgent one too late and the routine one too early. Cloop reads the conversation, flags "immediate termination dispute" to the urgent queue with a same-week slot, and books the policy review with the senior partner three weeks out. Urgent capacity stays protected.
- M&A · scope qualification Multi-day due diligence vs. share-purchase-agreement review.
A growth-stage SaaS founder is selling. A holding company wants a pre-merger antitrust read. A family business owner wants help with a generational transfer. All three sound like "M&A." Different partners, different deal sizes, different scope. Cloop qualifies at qualification: deal type, target size, stage of negotiation, jurisdictional complexity. The senior M&A partner sees a brief that already names the deal pattern. The first conversation starts at strategy, not introductions.
- Regulatory · DORA fintech DORA implementation deadline. Wrong partner kills the engagement.
A Nordic fintech approaches the firm about DORA operational-resilience compliance. Without specialized routing, the inquiry lands with whichever partner is on triage rotation. Half the time that's a generalist who needs to read up on DORA before the first call. Cloop reads the regulatory signal at qualification and routes directly to the fintech-regulatory partner who has done two DORA implementations this year. The client never has to repeat the question.
- IPR · dispute Trademark dispute lands with the contract team. Again.
A consumer brand discovers a competitor using a confusingly similar mark. They send a contact-form inquiry that reads 'we have a trademark issue with a competitor.' Through a generic form, this goes to the contract-law team because there's no IPR option. Cloop reads it as 'IPR + dispute' and routes to the IPR litigation lead with a brief that names the marks, the competitor, and the urgency. The client gets a substantive response in hours, not after a hand-off chain.
What your market is actually asking.
Beyond protecting partner hours, Cloop gives firm leadership the data to make practice-portfolio decisions. Which practices are in demand. Which partners are under-booked. Which regulations are driving the most inquiries. Which firms are being compared against yours.
- WHICH PRACTICESare most asked about this quarter
- WHICH PARTNERSare under-booked
- WHICH REGULATIONSare pulling the most inquiries
- WHICH FIRMSyour prospects are also evaluating
- WHICH CLIENT TYPESneed which partners
Practice-portfolio decisions, validated by inquiry data, not partner intuition.
Where Cloop fits in a partner-led law firm.
Cloop screens inbound inquiries and protects partner time for billable work. Partners still own every matter: the analysis, the advocacy, the client relationship. Cloop just makes sure they only engage when the fit is real and the briefing is complete.
At Nordic partner rates, Cloop pays back its annual cost in under two weeks of reclaimed billable hours.
Looking from another angle?
Match what Cloop does to your team or your industry.
By industry
Cloop for Consulting firms
Recognize visiting firms, route to the right partner, keep the relationship warm across long cycles.
By industry
Cloop for Expert Services
Sister vertical for accounting, tax advisory, and HR consulting. Same billable-hour math, different practice areas.
Compare
Cloop vs Leadoo
Finland's most-used chatbot, AI conversation versus no-code flows.
See Cloop on your actual law-firm site.
Thirty minutes. We'll walk through partner matching, urgency triage, and regulatory routing, on your actual website and practice mix.